Thursday, April 02, 2009

Great news!

You know I'm a supporter of the Obama administration, but I didn't realize they had already ended the Global War on Terror!

Well, sort of.

According to this report on The Daily Show, the Obama administration has at least eliminated the use of the phrase "Global War on Terror," preferring instead the phrase "Overseas Contingency Operations."

Other re-branding opportunities presented by TDS linguicist John Oliver:


MARKETING. It's all about marketing.

[UPDATE: Hey, for a more substantive rundown, check out this link that Clif left in the comments.]

1 comment:

Clifton said...

NPR's "On the Media," which is part of my Saturday morning ritual, has a great piece about the changing rhetoric.
http://www.onthemedia.org/transcripts/2009/03/27/02